Wine is Intimidating

Today was the first day of the second semester at the University of Cape Town. I was in class, chatting with a buddy of mine who recounted to me how he had started to drink wine in the holiday. He told me about how he had never felt comfortable drinking wine. He said he found the whole deal very intimidating.

The tipping point for him was a trip out to Backsberg as part of a wee end of 1st semester Economics Honours party. As part of the party, we did an informal tasting in our vat cellar. The tasting included some basic wine education delivered in a fun-filled way. It sounds perhaps a bit cheesy, but for him, realising that wine could actually be fun, made all the difference.

As producers, everyone is trying to increase market share, and as such trying to attract new wine drinkers. I think the implicit intimidatory nature of wine should be uppermost in the minds of the marketing departments and efforts made to reduce it.

SB


Picture courtesy of allposters.com