Tuesday, 27 February 2007

Pick 'n Pay Obs Report Back


Jean from Pick 'n Pay kindly collated the data I requested (see my post 'Backsberg Pinotage: one in...'). The answer is not exactly simple, but in terms of the Observatory Branch the answer is 1000. By that I mean Pick 'n Pay Obs can draw from a possible 1000 wine product lines. The split is also fairly interesting with white wine winning out over red 60% to 40% respectively.

There are a number of conclusions I think one can draw. To mention a few: from a consumer perspective there is a trememdous amount of wine on offer and along with it choice. From a producer perspective, the competition is fierce, making for market conditions where producers have to be on their proverbial game for the long term to stay ahead. Hopefully consumers are winning from a cost standpoint and similarly, though I can't say it with as much confidence, from a quality standpoint.

Backsberg, I believe, is meeting this challenge through delivering consistently great wine at excellent value!

SB

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